Introduction

Clayton Dental Care is committed to protecting your privacy and handling your personal information in a fair, lawful and transparent manner. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or receive treatment at our Practice.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.

Who We Are

Clayton Dental Care
1 Cambridge Street
Clayton
Bradford
West Yorkshire
BD14 6RH
Telephone: 01274 880143
Email: clayton.dentalpractice@nhs.net

Throughout this Privacy Policy, “we”, “our” and “us” refer to Clayton Dental Care.

What Information We Collect

Depending on how you interact with us, we may collect the following information:

• Your name

• Date of birth

• Postal address

• Email address

• Telephone number

• Medical and dental history

• NHS number where applicable

• Appointment history

• Treatment records

• X-rays, photographs and clinical notes

• Payment and billing information

• Emergency contact details

• Communications between you and the Practice

• Website usage information collected through cookies and analytics technologies

How We Collect Your Information

We collect personal information when you:

• Register as a patient

• Complete medical history forms

• Book or attend appointments

• Contact us by telephone, email or through our website

• Complete online enquiry forms

• Subscribe to our communications where applicable

• Browse our website

We may also receive information from healthcare professionals involved in your care where appropriate.

How We Use Your Information

We use your personal information to:

• Provide safe and effective dental care

• Maintain accurate patient records

• Arrange and manage appointments

• Contact you regarding your treatment

• Send appointment reminders

• Process payments

• Respond to enquiries

• Meet our legal and regulatory obligations

• Improve our services

• Protect the health, safety and wellbeing of patients and staff

Where you have given your consent, we may also send information about services offered by the Practice. You may withdraw your consent at any time.

Lawful Basis for Processing

We process your personal information under one or more of the following lawful bases:

• Performance of a contract

• Compliance with legal obligations

• Provision of health care and treatment

• Legitimate interests

• Your consent where required

Special category health information is processed in accordance with Article 9 of the UK GDPR for the provision of health and social care.

Sharing Your Information

We only share your personal information where necessary.

This may include:

• NHS organisations where applicable

• Dental laboratories

• Specialist referral practices

• General Medical Practitioners (GPs), with your consent where appropriate

• Healthcare professionals involved in your care

• Professional advisers

• Regulatory authorities

• Insurance providers where requested

• Payment service providers

• IT and software providers who support our Practice systems

All third parties are required to protect your information and process it in accordance with applicable data protection laws.

We never sell your personal information to third parties.

How Long We Keep Your Information

We retain dental records in accordance with NHS guidance, General Dental Council requirements and legal obligations.

When information is no longer required, it is securely deleted or destroyed.

Security of Your Information

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our systems are regularly reviewed to maintain appropriate levels of security.

Cookies

Our website uses cookies to improve your browsing experience and understand how visitors use our website.

Cookies may help us:

• Improve website performance

• Analyse visitor behaviour

• Remember your preferences

• Maintain website security

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information, please see our Cookie Policy.

Your Rights

Under UK data protection law, you have the right to:

• Access your personal information

• Request correction of inaccurate information

• Request erasure in certain circumstances

• Request restriction of processing

• Object to certain types of processing

• Request transfer of your data where applicable

• Withdraw consent where processing relies on consent

• Lodge a complaint with the Information Commissioner’s Office (ICO)

Marketing Communications

We will only send marketing communications where permitted by law or where you have provided your consent.

You may opt out of receiving marketing communications at any time by contacting us or following the unsubscribe instructions included in our emails.

Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage you to read their privacy policies.

Children’s Privacy

We collect and process personal information relating to children only where necessary to provide dental care and in accordance with applicable legal and professional obligations.

Where appropriate, consent will be obtained from a parent or legal guardian.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our Practice procedures.

The latest version will always be available on our website.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

Clayton Dental Care
1 Cambridge Street
Clayton
Bradford
West Yorkshire
BD14 6RH
Telephone: 01274 880143
Email: clayton.dentalpractice@nhs.net

Complaints

If you are unhappy with how we have handled your personal information, please contact us first so we have the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Website: https://ico.org.uk
Telephone: 0303 123 1113